@home - Welcome Home (New Store Opening Pack)

To celebrate the opening of new @home stores, I developed the creative direction and visual identity for the Welcome Home campaign. Centred around the symbolism of a golden key, the campaign welcomed customers into the brand while promoting an exclusive storewide opening offer.

The objective was to create a premium, scalable campaign that could be adapted across multiple store locations and marketing channels. Using a refined neutral palette, elegant typography and minimal compositions, I created a cohesive visual system that aligned with @home's aspirational brand aesthetic.

I led the end-to-end design execution, producing assets for digital, print and in-store environments. The final campaign delivered a consistent customer experience across every touchpoint while providing a flexible framework for future new store launches.