Dove - UV Repair and Glow

Created as a creative assessment for an AI Integrated Designer role, this project reimagines the launch of Dove's UV Repair & Glow range through a premium, AI-assisted campaign system. The objective was to communicate UV protection, hair repair and radiant shine using a visual language that balanced emotional storytelling with science-backed credibility, while remaining adaptable across digital, social and e-commerce channels.

I developed multiple creative routes before refining the final direction, The Beauty of Protection & Repair, alongside a complete image bank and social-first content system. The campaign explored AI as a collaborative creative tool, using it to accelerate concept development, visual exploration and iterative refinement while maintaining a polished, brand-led aesthetic.

From strategy and creative direction to AI workflows and final campaign assets, I designed a cohesive ecosystem that demonstrates how generative AI can enhance modern brand storytelling without compromising craft or creative intent.